Data consolidation delivers improved accuracy and marketing capability
The world of mobile telecommunication is a highly competitive industry driven by regular customer switching and win back strategies. Further complexity is added by the management of pricing and billing as a result of regular marketing and competition.
This major telecommunication client wanted to ensure that it had its finger on the pulse of this highly competitive market. By Reconciling mobile call details data with those from a competitor to ensure both sides were billing the other correctly. Billing variance was reduced substantially to 0.2% making a huge annual improvement to profitability.
On the marketing side further work was conducted around detailed and demographic information about high use of handsets and the identification of valuable customers to promote and sell updated phones. This information was passed on directly to the marketing company for mail-outs and other direct marketing.
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