using Sysware Analytic services
You can optimise your Direct Marketing initiatives by using Sysware analytic
services that enable you to more accurately target your prospects.
By mining your donor and transactional data Sysware can profile your existing
donors, and then search external databases for new donors with similar profiles.
Sysware can supply you with donor addresses ranked in terms of their propensity
to donate to your organisation.
You can improve your decision making by using Sysware Spatial Analysis services to see
visually the concentrations of donor propensities to buy, presented on geographic
maps.
Sysware can also mine your (and external) databases for information on the timing of
events in the donor lifecycle, enabling you to ensure that the different
types of direct marketing messages you send out to targeted donors reaches them
at the most opportune time.
contact us for more information
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