using Sysware Lifecycle and Event Analysis services
Some organisations are increasing customer loyalty by sending different messages
and propositions to different sets of customers based on their type of behaviour.
For example, some customers are motivated by reward schemes, such as Fly-Buys or
Air Points while others are motivated by lower interest rates, card fees and
additional benefits like free travel insurance.
Using Sysware Lifecycle & Event Analysis services enables you to identify which
customers fall into which groups and thus enables you to more cost-effectively roll
relevant loyalty programs out to targeted customers. Why offer discounts to client
groups who are not motivated by them? Why offer expensive added value services to
clients who are not motivated by these?
See case studies for more, or
contact us
|
