using Sysware Customer Analytic and Share of Wallet services
Many organisations are looking to improve their decision making as to which
products or services can best be cross-sold or up-sold to which customers.
Our Share-of-wallet analyses shows for each customer group, what share-of-wallet
each product or service gets.
This enables our clients to identify the areas
where cross-sell and up-sell are prevalent. By combining their knowledge of the
Customers characteristics and behaviour (gained from customer analytics) with their
knowledge of their customers share-of-Wallet spend they are able to identify what new
customers cross-buy and up-buy to what products. Cross-sell and up-sell marketing
campaigns can be targeted accordingly.
By using Sysware Customer Analytic Services you will be able to cost-effectively profile your
Customers in terms of their characteristics and behaviours. By using Sysware
Share of Wallet services you will be able to cost-effectively identify the products cross-sold
and up-sold to customers with the same profile as the targeted customer. This will enable your
cross-sell and up-sell opportunities to be far more cost-effective.
See case studies for more, or contact us
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