using Sysware campaign management services
Organisations that manage marketing campaigns find it difficult to find temporary
consultants who can come on board for the duration of the project, and be up to
speed immediately. They need consultants who understand both their business and
the many varied tasks that make up the campaign, and who can make valuable
contributions to it.
Sysware consultants have worked as part of the marketing team of
a number of organisations on various marketing campaigns designed to match
client profiles to product propositions. Customer analytics, data mart development
and data management were key functions carried out by our consultants.
Campaigns have involved up-selling, cross-selling, increasing spend and
launching new products. They have included identifying suitable customer groups
through segmentation, looking at how previous customer behaviour may impact
on current campaigns, and providing different messages and propositions
to customers based on individual behaviour. They have also considered timing issues.
See case studies for more, or
contact us
|
